Posts authored by Michael Katz

Michael Katz is Chief Penguin of Blue Penguin Development. He specializes in developing email newsletters for professional service firms. Sign up for his free newsletter, The Likeable Expert Gazette.
Feb 13, 2017

How being like everyone else keeps your rates low

There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market,…

Jan 31, 2017

Your quirks are your competitive advantage – here's why

Do you like hot dogs? Yeah, me too. And even though they’re not healthy (I’m not even sure they count as food), I admit to indulging in one…

Jan 23, 2017

The simple secret to getting more word-of-mouth referrals

OK. Put your donut down for a minute and pay attention. I have some questions for you: Can you recommend a career coach for my cousin who’s thinking of…

Jan 09, 2017

The secret to building a steady income as a freelancer

Let me ask you a question… What’s the best thing about having a job? Not the worst thing (this is a newsletter, not a 12-part miniseries). The best thing.…

Dec 08, 2016

Income anxiety – the boogey man at the window and how to deal with him

I’ve been thinking all day about a conversation I had yesterday with one of the solo professionals in my (fabulous) one year marketing class. We talked about money. More…