Posts authored by Michael Katz

Michael Katz is Chief Penguin of Blue Penguin Development. He specializes in developing email newsletters for professional service firms. Sign up for his free newsletter, The Likeable Expert Gazette.
Nov 21, 2017

Care to make it interesting?

Once I finally realized that the uncertainty never goes away, the daily ups and downs are a lot of what keeps life interesting.

Aug 24, 2017

What cars and freelancing have in common

It's easy to assume you know what your business looks like from the outside, but that's not always the case.

Jul 13, 2017

What’s in your tool chest?

What kinds of simple, efficient tools have you developed for your business?

May 10, 2017

Are you playing the wrong game?

When it comes to acquiring new clients, most professional service providers are playing “the game” in the wrong way.

Mar 30, 2017

The secret to a dynamic marketing presence

My wife walked in on me last week. I’m guessing I’m not the first man this has ever happened to, but it’s embarrassing all the same. I…