Clients & Gigs

Are you playing the wrong game?

When it comes to acquiring new clients, most professional service providers are playing “the game” in the wrong way.


Clients & Gigs

The secret to a dynamic marketing presence

My wife walked in on me last week. I’m guessing I’m not the first man this has ever happened to, but it’s embarrassing all the same. I…


Clients & Gigs

How being like everyone else keeps your rates low

There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market,…


Clients & Gigs

Your quirks are your competitive advantage – here's why

Do you like hot dogs? Yeah, me too. And even though they’re not healthy (I’m not even sure they count as food), I admit to indulging in one…


Clients & Gigs

The simple secret to getting more word-of-mouth referrals

OK. Put your donut down for a minute and pay attention. I have some questions for you: Can you recommend a career coach for my cousin who’s thinking of…


Clients & Gigs

The secret to building a steady income as a freelancer

Let me ask you a question… What’s the best thing about having a job? Not the worst thing (this is a newsletter, not a 12-part miniseries). The best thing.…


Money & Taxes

Income anxiety – the boogey man at the window and how to deal with him

I’ve been thinking all day about a conversation I had yesterday with one of the solo professionals in my (fabulous) one year marketing class. We talked about money. More…


Clients & Gigs

The simple secret to making gains in your business

I don’t know about you, but I’ve got rules in my life that I adhere to for no apparent reason. I don’t know where they came from…


Clients & Gigs

Acing the negative stress test

Have you ever had a “stress test?” I had one just last week. The purpose, more or less, is to test your heart and make sure all is functioning properly.…


Creativity Community

How to turn mistakes into stepping stones to success

I have nothing personal against bees; I’ve heard that their lives can get quite busy and that’s fine by me. But this year, the bees in my yard…


Clients & Gigs Community

Tall tales of marketing

What a 7-foot basketball player and a writer who specializes in white papers have in common.


Clients & Gigs Community

The marketing 4-step, or how to cultivate a sense of completion

“It smells like burning metal.” I haven’t done any research, but I’m pretty sure that this statement is not among the top three things you’d hope to…


Clients & Gigs Community

Are you smarter than a golden retriever?

I guess I’m really not sure how smart our dog Abbie is. I mean, of course I’d like to believe she’s the canine Einstein (a great name…


Money & Taxes Community

3 things luxury cars can teach you about pricing your services

I bought a new car the other day. A Ford Focus. I love it. Fun to drive (5-speed), seamless connection to my phone (I don’t even have to take…


Clients & Gigs Latest

How tackling the little things can make a big difference

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…


Clients & Gigs

Want to be an expert? Pick yourself

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…


7 essentials of a well-written newsletter [infographic]

For a professional service firm, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media…


Clients & Gigs

Stop chasing clients; start chasing relationships

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…


Clients & Gigs

Why pros publish their newsletter regularly

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…


Clients & Gigs Latest

Drive customer loyalty with your newsletter

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…