Clients & Gigs
Are you playing the wrong game?
When it comes to acquiring new clients, most professional service providers are playing “the game” in the wrong way.
Clients & Gigs
The secret to a dynamic marketing presence
My wife walked in on me last week. I’m guessing I’m not the first man this has ever happened to, but it’s embarrassing all the same. I…
Clients & Gigs
How being like everyone else keeps your rates low
There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market,…
Clients & Gigs
Your quirks are your competitive advantage – here's why
Do you like hot dogs? Yeah, me too. And even though they’re not healthy (I’m not even sure they count as food), I admit to indulging in one…
Clients & Gigs
The simple secret to getting more word-of-mouth referrals
OK. Put your donut down for a minute and pay attention. I have some questions for you: Can you recommend a career coach for my cousin who’s thinking of…
Clients & Gigs
The secret to building a steady income as a freelancer
Let me ask you a question… What’s the best thing about having a job? Not the worst thing (this is a newsletter, not a 12-part miniseries). The best thing.…
Money & Taxes
Income anxiety – the boogey man at the window and how to deal with him
I’ve been thinking all day about a conversation I had yesterday with one of the solo professionals in my (fabulous) one year marketing class. We talked about money. More…
Clients & Gigs
The simple secret to making gains in your business
I don’t know about you, but I’ve got rules in my life that I adhere to for no apparent reason. I don’t know where they came from…
Clients & Gigs
Acing the negative stress test
Have you ever had a “stress test?” I had one just last week. The purpose, more or less, is to test your heart and make sure all is functioning properly.…
Creativity Community
How to turn mistakes into stepping stones to success
I have nothing personal against bees; I’ve heard that their lives can get quite busy and that’s fine by me. But this year, the bees in my yard…
Clients & Gigs Community
Tall tales of marketing
What a 7-foot basketball player and a writer who specializes in white papers have in common.
Clients & Gigs Community
The marketing 4-step, or how to cultivate a sense of completion
“It smells like burning metal.” I haven’t done any research, but I’m pretty sure that this statement is not among the top three things you’d hope to…
Clients & Gigs Community
Are you smarter than a golden retriever?
I guess I’m really not sure how smart our dog Abbie is. I mean, of course I’d like to believe she’s the canine Einstein (a great name…
Money & Taxes Community
3 things luxury cars can teach you about pricing your services
I bought a new car the other day. A Ford Focus. I love it. Fun to drive (5-speed), seamless connection to my phone (I don’t even have to take…
Clients & Gigs Latest
How tackling the little things can make a big difference
This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…
Clients & Gigs
Want to be an expert? Pick yourself
This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…
7 essentials of a well-written newsletter [infographic]
For a professional service firm, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media…
Clients & Gigs
Stop chasing clients; start chasing relationships
This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…
Clients & Gigs
Why pros publish their newsletter regularly
This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…
Clients & Gigs Latest
Drive customer loyalty with your newsletter
This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…