Posts authored by Michael Katz

Michael Katz is Chief Penguin of Blue Penguin Development. He specializes in developing email newsletters for professional service firms. Sign up for his free newsletter, The Likeable Expert Gazette.
Sep 06, 2018

Good enough is plenty

When it comes to marketing, you're already an expert.

Aug 09, 2018

3 important marketing lessons from P90X

Essential marketing advice from a surprising source.

Jul 09, 2018

3 ways to make word of mouth work for your business

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a…

Mar 27, 2018

Time is on your side: Building client relationships

Building client relationships is a lifelong gig.

Feb 27, 2018

Two holes in your marketing

Being “good at what you do” is really just the price of admission.