Posts authored by Michael Katz

For solo business owners, being able to look beyond the surface means finding more valuable leads, clients, and work.

If your work is feeling stuck in a rut, it's time to revisit the rules you've set for yourself.

Instead of exclusively pitching new prospects, maximize the relationships you have so that clients come to you.

A good niche is more than just a label that people apply to you. To find your people, your niche requires a real-world application.

Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying…