Posts authored by Michael Katz

Michael Katz is the founder of Blue Penguin Development, where he helps professional service firms talk about their work. Sign up for his free newsletter, The Likeable Expert Gazette, above.
Dec 27, 2019

All niches are not created equal

A good niche is more than just a label that people apply to you. To find your people, your niche requires a real-world application.

Oct 09, 2019

What’s your superpower?

Do you remember your most embarrassing high school moment? I do. (Mine, I mean – I have no idea what yours was.) It was 1976 and I was a sophomore trying…

Jul 24, 2019

Three things to bear in mind if you sell a service

The more real and tangible your services feel, the easier it is for others to know what exactly it is you can contribute.

Nov 27, 2018

The power of 1,000 golfers: How relationship marketing works

How to build stronger networks and grow your client base.

Oct 12, 2018

You delight up my life: Make yourself memorable to your clients

Going the extra mile for the right client makes a big difference.