Posts authored by Michael Katz

Michael Katz is the founder of Blue Penguin Development, where he helps professional service firms talk about their work. Sign up for his free newsletter, The Likeable Expert Gazette, above.
Jun 23, 2020

What stand-up comedy can teach us about freelancing

From perfecting your delivery to finding your audience, it turns out there's a lot of overlap between stand-up comedy and freelancing.

May 27, 2020

Add uncertainty to your marketing plan

Taking meetings that don't seem likely to lead anywhere could become the secret to your success.

Apr 1, 2020

Does it matter if a client looks good on paper?

For solo business owners, being able to look beyond the surface means finding more valuable leads, clients, and work.

Mar 2, 2020

Is it time to rewrite your career rules?

If your work is feeling stuck in a rut, it's time to revisit the rules you've set for yourself.

Feb 7, 2020

The slow and steady route to building client relationships

Instead of exclusively pitching new prospects, maximize the relationships you have so that clients come to you.