How to write an engaging proposal that will win you the gig

Apr 19, 2021

The modern concept of freelancing is less than half a century old, but it has increased its significance and users rapidly. Today, there are 57 million freelancers in the US.

Organizations are also focusing on outsourcing their work to freelancers, as they are more economical and efficient. In this concentrated market, efficiency is necessary to maintain your distinction.

The written proposal is the first impression a freelancer can make with a prospective client, and it sets the tone for any further discussions they may have. As such, a compelling, engaging proposal is one of the most important tools a freelancer can use to stand out in a crowded marketplace.

Ways to Write an Engaging Proposal

1. Analyze the Job Description and Know Your Client

The first step before writing an engaging proposal is to analyze your client. Pay attention to the requirements and needs for the job in question. Focus on the project outline and job description. Your main focus should be on the words used in the description.

If the client's language is informal, use informal language in your description and vice versa.

Another aspect of the job description and proposal process is to perform a quick background check on clients. Unfortunately, it is not a guarantee that every client is genuine and will pay you adequately. Verify the information that the client provided in the proposal using an internet search, business listings, and other free tools. Often, a quick search of "[CLIENT NAME] + fraud" will be enough to turn up evidence of past issues.

2. Know Yourself

Before writing anything, make sure that you know your skills. Assure that you have adequate skill sets that the client is demanding. If they are searching for a PhD writer, then include your PhD-level projects in the proposal.

Only list those strengths that are relevant to the project’s description — do not include all the skills that you are a master of. Provide evidence of those relevant skills with examples from your past work.

3. First Impressions Are Important

The majority of the companies receive a number of proposals when they post a job. Therefore, creating a striking first impression is necessary. If the first few lines of your proposal are flat and unappealing, your chances of getting the job will drop.

Don't feel stuck with formal introductions. Show them that you are perfect for the job from the very first line.

4. Consider Specifics

Be specific while writing the proposal. Do not include a lot of background details and bragging just to paint a picture for the client.

Provide specific details of how you would do the job, and draw a track of the project completion. Use a timeline to illustrate your plan for the completion of the project.

This will show your seriousness about the project.

5. Ask the Right Questions

When you have a direct conversation with the organization, ask them relevant questions about the project. You can use this opportunity to ask them about any subtle conditions and requirements for the job to show that you are sensitive to the client's needs. Do not jump straight to the financial details.

6. Use Future Pacing

Future pacing is a psychological technique in which clients can imagine themselves in the future, when their desired goal is achieved.

Using this technique creates a positive image in the client’s mind. An effective way to use future pacing is to offer a step-by-step plan.

Consider yourself hired by the organization and brief them about the next steps.

7. Validation Is Required

Validation is the final step in freelancing. On both the client and freelancer sides, complaints and broken agreements are, unfortunately, common. Therefore, both entities must validate the proposal before initiating the project. Offer them to validate your account and other details that you have provided.

Similarly, validate the details regarding the organization.

Anatomy of a Proposal

Regardless of your effort, a proposal will be unclear and unsuccessful if it is not arranged properly. Making the content creative is up to you, but it should follow a basic structure.

According to Master Thesis, the following are the elements that are necessary in a structured proposal:

Problem Statement: The proposal must contain a detailed explanation of the client’s problem. This reflects your level of understanding and expertise to solve their problem.

Proposed Solution: Provide them with more than one solution that can address to the problem.

Pricing Information: Do not make the pricing section to complicated or vague. Keep it simple and easy to understand.

Putting It Together

As the freelance marketplace becomes more crowded, it has become more difficult to retain and attract new clients. If you want to do so, your proposal must stand out.

Companies receive thousands of responses to job postings. Only an engaging proposal can grab their attention.

I hope the strategies I have mentioned above to write engaging content are helpful.

This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a fellow freelancer out, feel free to send us your blog post.

Amanda Jerelyn

Amanda Jerelyn is currently working as an Associate Editor at Crowd Writer and Student Essay, the organization famous for its essay writers. She is a dedicated writer and a passionate freelancer.