One of our favorite freelancing websites, the group blog FreelanceSwitch, just published an interesting post on measuring and evaluating your work and your business. They suggest a dozen metrics, such as those listed below, but you could of course come up with more based on your circumstances.

  • Time worked per project
  • Money earned per project
  • New clients per month
  • Failed leads per month
  • Number of new jobs by source
  • Overall hourly income The best part is that they offer suggestions on how to track these things. So if you're wondering whether you're operating efficiently and how you could be doing better, it might be time to start tracking your performance. If you do something like this already and have tips for other freelancers, share them in the comments!