Home-based and house-proud
According to the New York Times, more independent workers are using their home-based business cred as a selling point. Conventional wisdom used to call for ruses like imaginary assistants and unnecessarily complicated phone directories. These days, though, entrepreneurs don't worry so much about the stigma of being a "one-man band": the Times article says 50% of businesses in the U.S. are run from people's houses. (When we think about all those eBay power sellers, we can see how that might be the case.) So, are you proudly claiming that you're running the show single-handedly? Or do you like your clients to think there's more going on behind the scenes than there is? Share your thoughts in the comments!