Our member of the week is Judith Pucci, a writer who specializes in marketing, advertising, and public relations materials. She's worked for a broad range of clients, from Fortune 500 companies to entertainment venues and nonprofits. To learn more about Judith, take a look at her website and her Yellow Pages profile, and read our interview with her below. And don't forget--you could be our next member of the week! If you have a website and a Yellow Pages profile, email us to let us know you're interested.
** What has been your most interesting project?** Writing all the content for a start-up political website, including researching and writing featured topics such as the war in Iraq, Katrina one year later, and America’s immigration policy debate. I also consulted on site strategy and development, which was fun. Unfortunately, as with most start-ups, the project remains in limbo. Another favorite project: writing a product brochure for The British Railroad. I’m an Anglophile, love trains, and enjoyed some nice travel perks from a grateful client. ** Why did you decide to go freelance?** Flexibility. Minimal involvement in corporate politics. A variety of projects and people. The ability to pretty much set my own schedule. I also enjoy the direct relationship between how hard I work and how much I earn. ** What tip would you give to a new freelancer or someone who is considering going freelance?** Ditch the popular notion that you can always do what you want, when you want, and only for whom you want. If you’re not highly self-disciplined, a self-starter, sufficiently comfortable with promoting yourself, and able to live with an income that ebbs and flows, stay on staff. Get comfortable asking for money. Work with a contract, it clarifies the project scope and your deliverables, and casts you as a professional. And don’t think about consulting/freelancing until you do what you do extremely well; the competition and client expectation is great, especially if you want to work with top companies. ** What is your favorite spot in the city in which you live?** A Broadway theater, with or without an audience. ** What is your inspiration?** Working with talented, professional, creative people who do their jobs well. I also take great pride is doing a great job that gets results. At this point, I’m very good at what I do, and I find that satisfying. Making money is also inspiring. It’s not romantic or lofty, but there it is.