According to a recent piece in the Chicago Tribune, "Three in five employers plan to provide cash and other incentives to motivate their workers to use preventive medical-care services to curb illness." Clearly, these businesses see it as a good financial strategy to keep people healthy: all are self-insured, which means that they're large companies that manage health benefits themselves rather than contracting with an insurance carrier. It makes us wonder: Why isn't there as much emphasis on preventive care in the health insurance industry? These large employers realize that spending on preventive care saves money in the long run. It seems like insurance companies and government agencies should consider doing the same.