Most New Yorkers know us best for our subway ads. What they don't know is that we have a host of taglines that were too confusing or off-color to see the light of day (or the fluorescent flicker of a subway platform). Here are a few.

  • Screw the corporate ladder. Climb your own.
  • If you have the cojones, we have the insurance.
  • ** **Cheaper than Cobra. Healthier than self-medicating.
  • ** **Insure those brass balls. And the rest of you too.
    Any ideas of your own? Add them in the comments.