Freelancers and those seeking freelance work are turning to the apps. At the Freelancers Union we are learning that, increasingly, many of our members are finding work on apps known as “freelance platforms.” UpWork, Fiverr, Freelance.com, are among the most popular. These are companies that serve as third-party marketplaces, where freelancers share their skills and get connected with clients seeking their labor. 

It’s no surprise that as tech layoffs have increased, and workers look warily at full-time opportunities that appear increasingly scarce and unstable, skilled workers turn to freelance work – where there seems to be stability and opportunity. The Future Workforce Index 2026, UpWork’s annual research paper, indicates a 10% year-over-year increase in skilled workers freelancing, 38% in 2026, up from 28% in 2025. As clients seek this higher-skilled labor at marginal or cheaper cost for their businesses, the third-party apps like UpWork and Fiverr provide the solution that will still benefit their bottom-line. Clients scour the sites to find the best freelancers for the most cost-efficient price. They have made the financial calculation that it is cheaper for their business to contract one of thousands of freelancers on these platforms than it is to hire full-time employees—which means state and federal taxes, healthcare, and maybe a 401k. 

Thousands of freelancers and clients find real benefit from using these platforms. When freelancers work with clients who lay out the specifications of the job, are clear about benchmarks, expectations, and deliverables – the freelance work can be copacetic, flexible, and financially rewarding. Freelancers can build their business and reputation on the platform, and clients get the work product they seek. 

However, it doesn’t always work out that way.

When a freelancer signs up with one of these platforms, there is a sense of control over their labor and the work they take on. They maintain a work profile, list their skills and experience, as well as whatever additional criteria apply to their expertise and the types of jobs they seek. Depending on the platform, they receive a Job Success Score, or a similar rating of their work product from past clients. Freelancers and clients are told about a seemingly frictionless “access to global talent and businesses across the globe,” and that they can finally “work the way you want.” However, these days we are hearing concerns with increasing alarm from our membership about work on these platforms.

Freelancers are reporting to us about a variety of concerning issues across these platforms. They are having their accounts’ arbitrarily frozen, funds promised by clients’ withheld. They are being demonetized, deplatformed, suspended, and having their content disappear without explanation. Freelancers describe a distinct lack of control that they have over money owed to them per a signed agreement. When dealing with platforms’ dispute-resolution process with a client, freelancers tell us about a limited ability to initiate disputes on the platforms in the first place and a prohibitively expensive and onerous arbitration process. 

There’s also concern about the lack of control that freelancers have over their reputation. One client dispute can turn into a bad review, destroying a freelancers’ algorithmically-determined Job Success Score on UpWork. Freelancers report material income loss following these and other unexplained algorithmic ranking changes. 

AI-generated customer support; fee-structure erosion of take-home pay, clients breaching platform policy by insisting on freelancers circumventing the platform fee to cut costs – these compounding issues all lead to a question we are asking ourselves at the Freelancers Union: 

Who do these freelance platforms work for?

As more skilled freelance labor and job opportunities move onto these platforms, freelancers describe feeling trapped on these platforms without real protection or legal recourse. We believe that these freelance marketplaces should have all the same obligations to freelancers provided by the Freelance Isn’t Free Act, and requisite federal, state, and local labor laws. 

We want to hear from you!

Do you work on a freelance platform? Is it working the way you want? 

Reach out to us at: advocacy@freelancersunion.org.