This is a post from about.me. Are you a busy freelancer looking to attract new clients or build an audience? In just a few minutes, you can create a page to present who you are and what you do. With about.me, you can grow your client list or audience, market yourself without the stress, and centralize your work in just one link.

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Whether you’re an experienced freelancer or just starting out, creating a website for your freelance business is probably one of your top priorities. But a full-blown website can represent a lot of time and money, and you really don’t need to invest a lot to create something that works. Resources like about.me allow you to set up a professional landing page in a matter of minutes.

Instead of having yet another excuse to put off building your business, here are a few reasons why creating a simple freelance website can help you grow your audience and find new clients.

Simple sites save time & money

Creating and keeping up with a full-blown website can be time-consuming and expensive. Plus, there are plenty of other tools that you should be spending your hard-earned money on that’ll actually free up time for you to work on what matters.

Creating a simple landing page is easy to set up and can save you a lot of time and money. There’s no dealing with hosting fees or worrying that your site will be down right when it actually matters.

Simple sites resonate better with clients

It may seem obvious, but you have to remember that you are not the target audience of your website. Your potential client is the audience. When you create a complicated freelance website with pages and menus, it makes it overwhelming and intimidating. Potential clients don’t know where to start, so sometimes they don’t.

What do people want to see when they come to a freelance website? They want to know who you are and what you do. In other words, they are looking for a succinct destination to learn what your “career headline” is and gain some basic insight into who you are and what you do.

So, keep it simple. Your potential clients will become new clients. And your new clients will thank you.

Simple sites allow for more flexibility

Being a freelancer is an ongoing learning curve. You might describe yourself one way in a meeting that really resonates with clients, and moving forward this might be your new descriptor. You might find certain work examples are more powerful than others. You might even decide to start packaging your skills differently.

Optimizing how you market yourself is part of the game, but you shouldn’t have to put so much time and effort into updating your freelance website. With a simple, one-page site, you can easily tweak the copy without making major adjustments to the page architecture.

Moral of the story? Marketing and personal branding is a core function of running your freelance business, but it doesn’t have to be a time intensive effort. Simple freelance websites, done right, can be extremely effective when it comes to positioning yourself and your business in a clean and coherent fashion.

Freelancers Union members save up to $100 on about.me Professional! Get started today.