After you’ve written the copy for your freelance services webpage, it’s time to organize the structure of it!

So… should you list services first? Or your bio? Or something else altogether?

The truth is, depending on the type of freelance work you do (and depending on your personal brand and voice), you might want to structure your freelance services webpage in a completely different way than someone else would.

But if you really want some direction on how to go about doing it when you’re starting a freelance business, here are 3 common ways you could structure your freelance services webpage…

Example #1: Getting straight to the point

Getting straight to the point is ideal if you know that your potential reader is someone who already knows who you are (via social media groups or a blog, for example), or if your ideal client will likely need to hire someone very quickly and they already know exactly what they want/need out of a freelancer.

In this scenario, you will likely keep your freelance services webpage fairly short. It’s all about getting straight to the point and to the reason for why someone would have visited your website.

What does that potential client care about? Probably three basic things: the services you offer, your rates, and how to get in touch with you.

You could try organizing your page thus:

  • A few paragraphs detailing your services or the packages you offer
  • A note about the price of your services
  • One or two sentences about your background in this field
  • One or two sentences about exactly how to contact you for hiring purposes

This is the barebones page. It will be most effective if you want to get freelance clients who are already aware of you and the type of work you do—it’s just about giving them the most pertinent information.

Example #2: Why they need to hire someone who offers your particular freelance services

In this method of structuring your freelance services webpage, your goal is to first convince your ideal client that they even need to hire someone in your field.

Why should they hire someone to do this work instead of doing it themselves?

This method is a great approach for a writer, editor, or social media manager—all three of these being positions in which clients might think they can just do it themselves. Your objective is to articulate why they definitely need to hire out the service instead of doing it themselves!

(Note: If you offer graphic design or web design services, or something else in which the person will likely already realize that it isn’t something they can do themselves, then this approach might not be as necessary for you).

In this example, you might want to structure your webpage in this way:

  • Why the reader should hire someone to perform this service instead of doing it themselves
  • Why the reader should hire a freelancer (instead of an in-house employee)
  • Background about you as it pertains to the service you offer (including professional education and work experience)
  • Testimonial from satisfied client
  • Links to samples of your work
  • Specific packages you offer + rates
  • Contact info

This structure is a considerably lengthier version than the last one, because you aren’t assuming that the reader will yet know why they should hire you.

Example #3: Showing your personality + skills

This method is a good option if you suspect that your ideal client already knows they need to hire someone to do your work, but you need to convince them that they should hire YOU instead of another freelancer.

For example, if you are a freelance wedding photographer, most people know they should hire out someone to do this service. They will also likely know the basics of what your service entails. What they DON’T know is why they should hire you instead of someone else.

Your primary objective here is to show your personality so that they can see whether or not you would work well together, in addition to highlighting your abilities in the service provided.

In this example, you might want to structure your freelance services webpage something like this…

  • Why you decided to get into this industry
  • Your education, professional development and work experience
  • Testimonials of your work
  • Samples of your work
  • A brief description of the packages you offer along with the rates
  • Contact information

Are these 3 methods the only way to go about structuring your freelance services webpage? Absolutely not! However, they are all common and effective methods to use. You may wish to employ one of these structures or do something completely different altogether.

What it comes down to is that if you want to make money freelancing, you need to be able to clearly articulate your freelance services.

Want more on creating your perfect freelance services webpage?

Visit SaganMorrow.com/worksheet to download a FREE worksheet on creating your freelance services webpage!


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