What is your target market?
That’s the question that Freelancers Union member Ilise Benun wants to help you answer.
As most independent workers know, specialization trumps generalization. It allows you to charge more money, be more memorable to clients, and save time.
For example, selling yourself as a copywriter just isn’t as effective as selling yourself as a white paper copywriter or a writer who specializes in alumni magazines.
Finding your niche is an art, though. Which is why Ilise Benun (a.k.a. The Marketing Mentor) is trying to help freelancers choose the right focus, target their ideal clients, and pick the right niche and ultimately simplify their lives.
Ilise Benun is an author, national speaker, business coach and founder of Marketing-Mentor.com. She provides advice and accountability for creative professionals who want better clients with bigger budgets. She is the author of 7 books, including The Creative Professional’s Guide to Money, The Designer’s Guide to Marketing and Pricing, and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. Her online courses can be found through HOW Design University and CreativeLive. Through her online store, she sells tools for creative business growth, including The Marketing Plan + eCalendar, The Designer’s Proposal Bundles and The Package Pricing Bundle. Follow her @MMToolbox and sign up for her free email newsletter, Quick Tips here: www.marketing-mentortips.com