My roommate recently ditched her personal trainer for a new one: Instagram. Her feed is composed of cute dogs, friends’ babies, and fifteen second workout videos.
The trainers she follows have figured out that they can build a brand beyond the confines of their gym if they reach more gym-goers. Want a bigger butt? There’s a video for that. Cut belly fat? They’re posting about the basic grilled chicken they made for dinner, too. (And it has 3,402 likes.)
To cast a wider client net, freelancers need to brand themselves as experts, not just experienced workers. This means you:
Sell yourself as a strategist versus a content producer.
Shape your online and in-person presence to convey all you know, instead of all you know how to do.
Show you’re an innovator, and your opinion is in-demand
Not sure what steps you can take to translate these ideas into action? Join us on May 6th to workshop tactics freelancers can take to develop an expert presence both online and in-person.
Spark events take place all over the country!
Help get the conversation going early by sharing your expert tips in our National Spark Hive.