As independent business owners, we've all heard how important it is to keep a blog and to develop our "online personality." And the best way to convey that personality? Through your unique and compelling writing style, of course!

This minute-long video from freelance writer Cat Agonis probably won't turn you into Seth Godin, but it will give you 3 easy ways to make your content more shareable and authentic. It's part of our new Tips from Freelancers video series, where we celebrate the unique expertise of our members.

Cat Agonis is the author of Chicken on the Hudson and writes for newtalkcitymag.com. Thanks for the tips, Cat!

Have tips you want to share with our audience? Get in touch at lvanthoen [at] freelancersunion.org.